The purpose of the company is to hold, manage and sell participations in companies in Switzerland and abroad, to develop hotel projects, to operate and manage hotel businesses, as well as to provide services related to the development and management of hotels, and to provide and broker services, namely accounting, organization, personnel management, administration, purchasing, etc., primarily for companies in the hospitality and gastronomy sector. The company can acquire, hold and sell brands, franchises, copyrights, designs and all other intellectual property rights in Switzerland and abroad. Furthermore, the purpose also includes all activities that serve to promote the main purpose; in particular, the company can establish branches in Switzerland and abroad, found or acquire similar or related companies, engage in financial transactions of all kinds on its own account or as a trustee, and acquire, manage and sell real estate.