The company's purpose is to operate a business specializing in performance sports coaching, personal development, well-being, education and professional training, and sports events. It also aims to trade in sports equipment and nutritional products. The company may additionally engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.