The company's purpose is to provide consulting services to businesses, particularly in the areas of leadership, strategy, personnel, communication, and project management; networking, interim corporate management, marketing and sales, brand design, advertising and marketing concepts, event planning and execution, and the development of sales systems, especially in the field of franchising. The company may hold events, including catering, and develop, acquire, license, sell or trade in material or immaterial products, provided they serve the company's purpose. Furthermore, the company aims to engage in the trade and distribution of goods of all kinds, particularly products from the furniture and accessories sectors, including the trade in interior design items of all kinds, as well as the planning, design, and implementation of interior architectural concepts and related services. In addition, the company aims to provide personnel placement services in the aforementioned areas to a limited extent. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate, intellectual property, and licenses of all kinds in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant security for liabilities of affiliated companies.