The company's purpose is to develop communication strategies, create and implement advertising campaigns, as well as provide business consulting services. In Switzerland and abroad, it may establish branches, participate in other companies, acquire or found companies with an identical or similar purpose, carry out all commercial, financial, industrial, movable or immovable property transactions, except those prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE), and conclude all contracts that serve to develop its purpose or are directly or indirectly related to it. The company must have a significant positive impact on society and the environment in the context of its business and operational activities.