The company aims to provide services in the fashion and beauty sector, as well as to acquire, hold and sell participations of all kinds in Switzerland and abroad. It may also establish branches and subsidiaries in Switzerland and abroad, acquire, hold, manage and sell real estate. The company may grant loans or other financing to affiliated companies and create securities of all kinds for the direct or indirect benefit of affiliated companies or third parties, in particular in the form of guarantees, pledges or fiduciary transfers of the company's assets.