The company's purpose is to operate a production and distribution company for lifestyle and publishing products. The company can acquire, manage, exploit and sell patent, trademark, know-how and other intellectual property rights, as well as conduct commercial transactions. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.