The company aims to conceive, organize, carry out, and market sports and entertainment events, particularly in the field of hockey, as well as to provide services in event management, sponsorship, marketing, and the marketing and brokerage of advertising spaces in digital and physical form. It further aims to acquire, manage, exploit, and grant media and transmission rights as well as media licenses (particularly broadcasting, TV, streaming, social media) and to develop, operate, and market digital platforms for the management, organization, marketing, and monetization of leagues and competitions. The company also aims to plan, market, and distribute sports infrastructure and playing fields as well as to trade in goods of all kinds, particularly merchandise and fan articles (including webshop), and to grant and exploit licenses (including game, player, area, distribution, and marketing licenses) as well as to provide related services. The company may establish branches and subsidiaries at home and abroad and participate in other companies at home and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate at home and abroad. It may also provide financing for its own or third-party account as well as provide guarantees and sureties for subsidiaries and third parties.