The company's purpose is the trade of wools, haberdashery, and knitting and crochet materials, through the operation of physical and online stores. It also aims to provide courses and workshops and create original patterns in the aforementioned fields. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.