The company's objectives are to: bring together and unite fruit producers from the cantons of Vaud and Geneva; define and represent a common arboricultural policy towards public authorities, other agricultural organizations, other sectors of the economy and the public; collaborate with national and regional organizations; promote high-quality fruit production that respects nature and the environment; promote and support regional producer groups; contribute to and facilitate the optimal marketing of regional and national fruit production; encourage production adapted to market needs, favor its management and the concentration of supply; encourage vocational training; organize and manage continuing education for fruit and small fruit producers; organize and manage extension services for fruits and small fruits; inform its members and the public in a targeted manner on all topics of interest; promote the sale of indigenous fruits and encourage their consumption; promote the establishment of recognition signs and quality standards; offer its services and benefits to its members and third parties; carry out all financial and commercial operations related to its social purpose.