The company's purpose is the development, management and marketing of websites and applications. It also aims to purchase, sell, import and export all movable goods, mainly in the field of online sales of products of all kinds, as well as all related activities. The company may also operate any trade or industry developed by its own means or developed through franchising or licensing. It may also create, register, acquire or exploit any patent, trademark, patent or license. The company may grant or request loans to its associates, subsidiaries or related parties and carry out all commercial, financial or other transactions that directly or indirectly pursue its purpose. The company may carry out all real estate transactions related directly or indirectly to its purpose, except those prohibited by the LFAIE. It may create branches or subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies.