The company aims to provide consulting and support services in the areas of strategy, marketing and innovation, corporate organization and administration. The company can also engage in the trade, distribution and acquisition of agencies for and of branded products and consumer goods of all kinds, particularly in global travel retail and in Switzerland and abroad. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies of any kind, take over representations, and enter into any business and conclude contracts that may be suitable to promote the purpose of the company; or that are directly or indirectly related to it. It can also enter into financing for its own account or for the account of third parties, as well as guarantees, sureties and pledge transactions for affiliated companies and third parties. It can acquire, lease, rent, manage, encumber and sell real estate in Switzerland and abroad. The company can acquire, hold, manage or sell any kind of debt or securities, within Switzerland or abroad.
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