The company's purpose is to develop, manufacture, install and operate products and projects in the field of digital signage, consulting and content services, as well as trade in software and hardware. It can conduct all legal transactions and enter into all business relationships and conclude contracts that promote, serve or are directly or indirectly related to the company's purpose, namely: Establish branches and subsidiaries in Switzerland and abroad, acquire, manage and sell real estate and properties in Switzerland and abroad, acquire and sell intellectual property rights, found and sell companies, participate in companies in Switzerland and abroad, raise and invest funds on the money and capital markets. The company may, within the framework of the group's guidelines, grant credits, loans, guarantees, sureties or other financings of any kind to its direct or indirect parent companies, their direct or indirect subsidiaries or other group companies, and provide collateral of any kind for its own liabilities and the liabilities of such other companies, in particular in the form of guarantees, pledges, global assignments, security transfers, security assignments and indemnification agreements, even if these credits or securities are granted free of charge.