The purpose of the company is to provide assistance, consulting and management services to artists and public figures in the fields of marketing, merchandising, advertising, public relations, sponsorships and image rights. The company also has the object of producing, distributing, selling, promoting and commercially exploiting artistic, cultural, musical and audiovisual events and any type of associated recreational activity. The company may acquire, negotiate, distribute, register, use or otherwise dispose of copyrights, licenses, trademarks, patents, royalties and any other usage rights associated with artists or public figures and their works or works associated with them. The company also has the object of acquiring, holding, managing and selling participations in companies active in particular in the entertainment sector. It may acquire, hold and sell real estate. It may establish branches and subsidiaries in Switzerland and abroad and acquire direct or indirect participations in other companies in Switzerland and abroad. The company may carry out all commercial, financial and other activities connected with its purpose.