The company's purpose is: The import, export, wholesale and retail sale in Switzerland and abroad of traditional, sports, casual clothing for women, men and children, the sale of clothing accessories, leather goods, bags and shoes, perfumes and perfumery and cosmetics products; as well as the purchase, sale and trade in general of precious metal articles, or articles containing precious metals and/or precious stones and jewelry and watchmaking articles in general, eyeglasses and optical instruments, photographic equipment, art products and artifacts, leisure products, sports equipment and sports practices, furniture and household items, and books, pens and stationery and office supplies. The company may also carry out any other activity necessary or useful for achieving the aforementioned social purposes.