The company aims to provide services in the areas of digital transformation, advertising, creation, strategy, and consulting in the sports environment. This includes, in particular, the development and implementation of advertising strategies, the creation of multimedia content, as well as consulting companies and organizations on sports and advertising-related matters. The company may also operate in related areas, acquire and manage licenses and rights. The company may establish branches and subsidiaries domestically and abroad, invest in other companies domestically and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate domestically and abroad. It may also arrange financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.