The research, execution, management, development and financing of activities and services of all kinds in the sectors of production, distribution and trade of movable goods, in particular in the food sector, advertising, marketing and tourism, both in Switzerland and abroad. Furthermore, the company may purchase, sell, import, export and trade movable goods of any and all kinds; the company may also engage in the purchase, sale, management, administration and rental for itself of real estate in Switzerland and/or abroad. The company may assume representations, establish branches and/or subsidiaries in Switzerland and/or abroad, participate in any form in other Swiss and/or foreign companies, acquire and/or establish other companies and perform any type of act and/or activity in direct or indirect relation to the company's purpose.