The company aims to provide services in the cosmetics and wellness sector, in particular facial and body cosmetics, hair removal, manicure, pedicure, permanent make-up, eyelash extension, facial treatment and anti-aging, training in cosmetic treatments and the trade and distribution of goods of all kinds, in particular cosmetics and wellness products. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties and grant securities for liabilities of affiliated companies.