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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint747,212 companies indexed · Last updated: today
DirectoryArts, Culture & RecreationBeauty salonBaselPure AG
Pure AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Pure AG operates a salon and spa offering hair, beauty, aesthetics and wellness services. It also sells skincare products and distributes niche skincare brands through Pure Swiss Aesthetics.

AI-generated
Presence

Service area

Offering

Products & services

Industry:Beauty salonHairdresser
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Pure AG

✓ Offered5
Hair
Haircuts, Blow Dry, styling, colouring, highlights, balayage, extensions, hair smoothing, as well as hair and scalp treatments for women and men.
Spa & Beauty
Massages, body treatments, spray tan, waxing, eyebrow and eyelash services, semi-permanent make-up, make-up, as well as manicure and pedicure.
Pure Swiss Aesthetics
Non-invasive facial and body treatments with BYONIK®, HydraFacial®, microneedling, mesopeel® peels and SLIMYONIK® Air Bodystyler, as well as a personalised skin analysis.
Weddings & Occasions
Bride and groom stylings, rehearsals, bridal package, hair, make-up, manicure, pedicure, as well as event and occasion packages for private and business celebrations.
Gift Service
Gift vouchers as well as packaged product sets and vouchers for shipping to the desired recipient.
Trust & reputation

ranQ Trust Score of Pure AG: 4.5 out of 5.0

Trust Score4.5/ 5.0

Excellent

x

Data basis 96% · As of November 2026

Pure AG scores 84.5 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.74.524%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.95.08%
Pure AG scores 92.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
Pure AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Pure AG scores 28.6 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.28.64%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Pure AG reaches a ranQ Trust Score of 4.5 out of 5.0 — rated «Excellent». The rating draws, among other things, on 4.5 out of 5 stars from 181 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.5
of 5

Aggregated from 181 reviews across all connected sources

Sources
GGoogle4.5181
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

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Location

Bäumleingasse 14
4051 Basel
Opening hours
Mon
09:00 - 19:00
Tue
09:00 - 19:00
Wed
09:00 - 19:00
Thu
09:00 - 20:00
Fri
09:00 - 20:00
Sat
08:00 - 18:00
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-103.583.449
Founded
2004 · 22 years
Last commercial register change
June 17, 2026
Employees
21 to 50

Active in 1 of 26 cantons · 1 municipality

  • BSBasel
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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