any activity in the field of watchmaking, jewelry and micromechanics, design, creation, manufacture, finishing, assembly of movements, import and export, marketing, distribution, purchase and sale of watches, expertise and, more generally, all products in the field of high-end watchmaking and jewelry. The company may establish branches and subsidiaries in Switzerland and abroad and take participations in other companies in Switzerland and abroad as well as carry out all operations that are directly or indirectly related to its purpose. The company may acquire, mortgage, sell and manage real estate. It may carry out financing for its own account or for the account of third parties as well as grant guarantees and securities to its subsidiaries and third parties.