The company's purpose is to provide services in the publishing, media and communications sector, as well as all related activities in Switzerland and abroad. In particular, the company offers the following services: editorial services and publications, entertainment and multimedia production, social media marketing and search engine optimization (SEO), ghostwriting, advertising and marketing services, consulting and advisory services, content distribution and media platforms. The company may operate its own internet portals and participate in internet portals. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.