The company's purpose is to trade in diamonds, watches, jewelry, precious metals and other goods from these areas. The company also aims to provide services in the areas of administration and consulting. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire or merge with similar or related companies, as well as acquire, sell and manage licenses, patents and other intangible assets in Switzerland and abroad, acquire, encumber, sell and manage real estate in Switzerland and abroad, and conduct all business and conclude contracts that are suitable to promote the development of the company and achieve its business purpose or are directly or indirectly related to it.