The association aims to promote entrepreneurial spirit and entrepreneurship in all segments of the Swiss population. The association is the sponsor of the Swiss StartUpSlam competition. In specific individual cases - namely for the respective winners of the Swiss StartUpSlam competition - the association supports the awarding of a prize money as start-up capital and, through professional accompaniment in the initial phase, the newly founded entrepreneurs. The association promotes the dissemination of specialized knowledge on the topic of start-ups and entrepreneurship through its network and information platform.