The company's purpose is: - all commercial activities and provision of advice and services in the fields of digital marketing, e-commerce, social networks and commercial transactions carried out via the Internet; - the acquisition, creation, production, distribution, sale and online or in-store trading of consumer products and all fashion accessories (shoes and ready-to-wear) as well as the provision of advice and services related to these products; - the acquisition and sale of real estate as well as the construction, rental, management and administration of all real estate. It may, in Switzerland or abroad, create branches, participate in other companies, acquire all real estate companies within the framework of its activity, acquire or found companies with an identical or similar purpose, carry out all operations and conclude all contracts intended to develop its purpose or related thereto directly or indirectly.