The company's purpose is: 1. To develop, manufacture and market its own products for the household, kitchen, bathroom, lighting, home accessories, etc. through various channels, online and offline. 2. To trade in products from third parties (trading products). 3. To white-label third-party products and trade in them. 4. To offer various services such as business consulting, coaching, engineering, etc. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for its subsidiaries and third parties.