The company's purpose is to provide services and advice in Switzerland and abroad, particularly in the fields of marketing, sales, commercial strategies, business management and human resources, administrative and digital support. The company also aims to manufacture and market skateboards and freestyle articles, as well as all activities related to real estate, excluding all operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE). The company may also carry out all commercial, financial and securities transactions in direct or indirect relation to its purpose. Furthermore, it may create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose, grant loans or guarantees to associates or third parties, if it serves its interests.