The company aims to operate in the lifestyle and wellness sector, offering services and products in the areas of nutrition, fitness, personal development, and creative content. The company develops and distributes recipes, culinary media, teaching and learning materials, workshops, courses, and digital content. It offers fitness and wellness programs, coaching, community formats, and experiences. The company also aims to produce and sell design items, merchandise, publications, and artistic objects. The company can collaborate with partners, organize events, and engage in all commercial activities related to nutrition consulting, wellness, culture, and lifestyle. The company can establish branches and subsidiaries domestically and abroad, invest in other companies domestically and abroad, and conduct all business that is directly or indirectly related to its purpose.