The company's purpose is to advise domestic and foreign hotels, shipping companies, and tourism businesses, particularly in matters of organization and reorganization, technical issues, guest and passenger care, financing, and public relations. It also operates and manages hotels and gastronomy businesses, as well as organizes, sells, and brokers shore excursions for cruise passengers. Additionally, it provides specialized personnel for these industries and is also active in publishing in these fields. The company can participate in similar or identical businesses and ventures in Switzerland or abroad. The company can conduct all transactions that directly or indirectly relate to the aforementioned corporate purpose, as well as all transactions involving movable assets. It can also acquire, encumber, and sell real estate. The company can grant loans or other financing to other companies connected to it, including direct or indirect parent or sister companies, and establish securities of all kinds for the direct or indirect benefit of connected companies or third parties, particularly in the form of guarantees, sureties, pledges, or security assignments of the company's assets.