The company's purpose is to operate hairdressing salons and tattoo and piercing studios, as well as beauty salons, to manufacture and sell related products, and to provide consulting, training, brokerage, and rental services within the industry. Furthermore, the company pursues and operates the sale and production of merchandise, textiles, and accessories, as well as the organization of events and events, and also advises on business ventures. In addition, the company aims to trade in vehicles. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, manage, or broker properties, real estate, and intellectual property rights in Switzerland and abroad. It can also import and export goods of all kinds and engage in all commercial, financial, and other activities that are related to the company's purpose. It can also provide financing for its own account or for third-party accounts, as well as guarantees and sureties for subsidiaries and third parties. The company can acquire and exploit patents, licenses, or other industrial property rights.