The company's purpose is to provide all types of services in the fields of events, music, image and video, in particular the organization of concerts and other events, the production of all types of content, consulting, acquisition and management of intellectual property, and the trade and rental of all types of equipment. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.