any activity in the field of operating a beverage and food business, in particular the wine trade, as well as the operation of public establishments, such as a wine bar, bar, café or restaurant; in general, the company may also carry out all operations that are directly or indirectly related to its purpose and promote its development, including the acquisition of participations in other companies; it may establish branches in Switzerland and abroad or found companies with an identical or similar purpose, carry out all mobile, real estate and financial transactions and conclude all contracts directly or indirectly related to the purpose or likely to contribute to its development; it may also grant loans or guarantees to associates or third parties if it serves its interests