The purpose of the company is to operate an enterprise in the fields of graphics, design, multimedia, music, theater and dance, as well as to establish and organize cultural institutions and events of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.