The creation, holding, management, development and marketing of intellectual property, in general and in particular patents, trademarks, designs and copyrights, as well as their exploitation through licensing agreements, usage rights and similar contracts, in all sectors of wholesale and retail trade, and in particular in the hospitality and hotel industry. The organization of commercial sales networks through distribution contracts, exclusive representation, agency, franchising, leasing or factoring agreements. The creation and promotion of integrated projects for intellectual property and commercial development. Any commercial, industrial, economic, financial, securities and real estate transactions connected with the company's purpose or intended to promote it. The company may participate in other companies, assume representations and agencies, open branches or subsidiaries in Switzerland and abroad.