The purpose of the company is to trade, design and produce goods of all kinds, in particular home accessories, clothing, toys, jewelry, care products, furniture, bags and specialties from the food sector, as well as to operate retail stores, internet shops, bars and cafes and to provide all related services. The company also aims to trade in and import and export goods of all kinds. The company can acquire, hold, sell and grant patents, copyrights, trademarks and other intellectual property rights as well as licenses of any kind. The company can establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies. It can acquire, hold and sell real estate. The company can grant loans or other financing to its direct or indirect parent or subsidiary companies, with or without consideration, and provide security for the liabilities of such other companies, including by way of pledges on the company's assets or fiduciary transfers of the company's assets, or by way of guarantees of any kind. The company can enter into any business and conclude any contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it.