The company aims to develop, manufacture, bottle, refine, and trade, distribute, as well as import and export vehicle care products, cleaning and care chemicals, microfiber cloths, accessories, tools, and related articles for private, commercial, and industrial use. This includes, in particular, products for vehicle cleaning, care, refurbishment, and preservation, as well as services and training in the field of vehicle cosmetics and surface treatment. The company operates online shops and digital platforms for the marketing and distribution of its own and third-party products in the areas of vehicle care, consumer goods, and technical products. It provides services in the areas of e-commerce, marketing, sales, logistics, product development, private label, consulting, and training. In addition, the company may operate software and platform solutions, hold investments, and engage in financial and investment activities. It may acquire, manage, license, and sell intellectual property rights such as trademarks, designs, patents, formulas, and know-how. The company may establish branches and subsidiaries both domestically and abroad, invest in other companies, and conduct all business activities that are directly or indirectly related to its purpose or suitable to promote it. It may acquire, hold, manage, and sell real estate and other assets, as well as provide financing and guarantees for affiliated companies and third parties.