The company's purpose is to research, study, create, develop and market sports clothing and equipment, as well as any related articles; to create, design, implement and organize events; to organize and promote seminars, trips, sports and leisure events; to provide consulting and representation services in marketing and management, and to manage and administer companies, as well as provide any services in the economic, financial and industrial sectors. The company also aims to engage in any activity in the field of real estate, in Switzerland or abroad, including the purchase, sale, rental, promotion, construction, renovation, transformation, operation or management of real estate. It may carry out all operations related to these activities, as well as any operations that may favor the company's purpose and interest. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar purposes, merge with such companies and conclude all contracts that may develop or achieve its purpose or relate directly or indirectly to it.