The core activity of the company "Vu d'Ici" consists of providing services and selling products in the field of optics, particularly: conducting eye tests and examinations, adapting and selling contact lenses, advising and selling glasses and sunglasses, and offering branded products from renowned manufacturers such as Reize Suisse or Essilor. The company positions itself as an optician with a wide range of services and products to offer customers a comprehensive solution for their optical needs.