The purpose of the company is the design, production and trade of several brands of accessories, textiles and home furnishings, both in physical and digital form. The development of technology for the use of life cycle traceability of physical and digital products and their marketplaces, including databases, blockchain, unique identifiers and applications for consumers and businesses. The company also operates in the development of technology for AR, VR, Web3, applications, games and digital contracts. The company may, in Switzerland and abroad, open branches and establish subsidiaries, participate in Swiss or foreign companies, represent third parties, as well as carry out any activity and conclude any agreement that may be suitable to promote the purpose of the company, or that are directly or indirectly related to it. The company may acquire, hold, encumber and sell real estate in Switzerland and abroad, in accordance with the restrictions imposed by the Federal Law on the Acquisition of Real Estate by Foreigners (LAFE). The company may, in particular, grant loans or other direct or indirect financing, including those within the framework of cash pooling agreements, to companies directly or indirectly controlled and to third parties, including its direct or indirect shareholders and companies directly or indirectly controlled by them; to secure the obligations contracted by them, the company may provide guarantees or collateral of any kind, including pledges on the company's assets or fiduciary assignments of the same, both for consideration and free of charge.