The company aims to provide services in the areas of coaching, consulting, performance optimization, diagnostics and support for athletes, sportsmen, clubs and health-oriented private individuals, in particular through data-based analyses, body measurements, individual training planning and consulting. Furthermore, the company offers online and offline services as well as digital offers in the form of coaching, courses, academies, workshops and seminars. In addition, the company may operate its own training, sports and health centers and engage in trade with lifestyle products, goods and devices that serve its purpose. The company is authorized to acquire, manage and dispose of intellectual property rights (such as trademarks and licenses). The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire, encumber, manage and dispose of real estate, and conduct all business that is directly or indirectly related to its purpose.