The purpose of the company is the development, production and trade of products in the areas of lifestyle, fashion and sports, as well as the sale through an online shop and worldwide mail order business; the planning, marketing and execution of events; planning, construction and operation of the associated gastronomic facilities. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage, encumber and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.