The company's purpose is to provide services in the areas of provision, finance, trading, e-commerce, event management, as well as personality coaching, and includes, in particular, consulting, brokerage, administration, and marketing, or the execution of transactions related thereto. The company may acquire, encumber, sell, manage, and broker real estate, and may also acquire, manage, and sell trademarks, patents, and licenses. It may enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly related thereto. The company may establish branches in Switzerland and abroad, participate in other companies, and conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account and for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.