The company aims to develop, produce, trade, import, and export products and services in the field of pets, as well as organize pet-friendly travel and leisure offerings, both in Switzerland and abroad. The company can also provide consulting services and related services for individuals and businesses. The company may establish branches, participate in other companies, acquire or found them, and conduct all commercial, financial, or other transactions that are directly or indirectly related to the company's purpose. In particular, it may grant loans or other financing, with or without charge, to its direct or indirect parent companies and their direct or indirect subsidiaries, and provide security of all kinds for the liabilities of such group companies, including guarantees, pledges, and fiduciary transfers of the company's assets. The company may acquire and dispose of real estate.