The company's purpose is: the sale and trade of goods intended for consumption; the design, purchase, take-back, sale, and distribution of all luxury products and accessories in the fields of watchmaking, jewelry, and jewelry, as well as all services related to these items, including consulting, analysis, appraisal, repair, restoration, and subcontracting; the operation of sales premises and online sales sites on different platforms. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.