The Association pursues environmental, sustainability and inclusion goals, in line with the United Nations' Sustainable Development Goals (particularly SDG 17). Its mission is to promote ambitious sustainability goals while collaborating on projects with an impact throughout the value chain, with watch and jewelry brands and value chain stakeholders. More specifically, the Association is created with the purpose of: Being at the crossroads of environmental considerations and the ambition to strengthen positive impacts for people throughout the value chain; Contributing to the strengthening of climate resilience; Preserving resources for nature and communities; Promoting inclusion throughout the value chains. The Association is non-profit.