The company's purpose is to carry out all services in the fields of watchmaking, jewelry and luxury, including in particular the study, research, creation, development and manufacture of all types of articles, after-sales service, subcontracting and surface treatment. The company also has the purpose of import-export and trade of all types of products and all services related to intellectual property. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or create similar or related companies, grant loans or guarantees to shareholders or third parties, and conclude all business and contracts that are intended to promote the purpose of the company or have a direct or indirect connection with it.