The company's purpose is to trade, distribute and rent sports equipment, accessories and goods of all kinds, operate an internet-based fitness trainer, maintain a delivery warehouse and provide consulting and other services in the areas of sales, trade, rental and website development. Furthermore, it aims to acquire and exploit technical innovations and patents, as well as manufacture related products. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.