The core activity of WaveupMag and Blog is the creation and publication of content in the areas of surfing, culture, travel, training, and knowledge. The company operates an online magazine and blog where articles, podcasts, videos, and other content are published. Additionally, there is a print magazine and events and partner news are also published.
Another company, Swiss Ding Doc, repairs and restores surfboards and other boards. The core activity of this company is the repair and maintenance of surfboards, particularly in the adaptation and replacement of fin boxes.