The company's purpose is to market, organize and conduct sports, cultural and entertainment events as well as exhibitions. Production, marketing, distribution and trading of sports and entertainment rights, advertising, sponsoring and media rights. Development and implementation of fundraising and crowdfunding projects for sports clubs and associations, event organizers and non-profit organizations. Production of media content as well as development, marketing and operation of software solutions and internet platforms. Consulting services of all kinds for companies and event organizers. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.