Wecheer provides a platform for the FMCG/CPG industry that enables brands to optimize their route-to-market strategy and improve interaction with their partners, employees, and customers. The company's core activity is the development and provision of solutions for customer binding and loyalty, particularly through the use of technologies such as Smart Scanning, Segmentation, Gamification, and Offline Data Capture. Wecheer also offers a Multi-Channel CRM platform that allows brands to manage their communication with employees and customers across various channels such as Email, SMS, WhatsApp, and Instagram.