The exercise of commercial and business consulting activities, in particular in the field of new technologies, artificial intelligence, fashion, design, luxury, marketing and lifestyle. The import/export marketing of goods of any kind. The performance of real estate transactions, in particular the design, realization, purchase, sale, rental and management of own real estate assets. The management of securities for its own account. The company may carry out any commercial and financial operation deemed necessary or opportune for the direct or indirect achievement of its purpose. The company may acquire interests and/or hold participations in other companies and enterprises with similar and/or related purposes, both in Switzerland and abroad, as well as create branches and representations both in Switzerland and abroad.