The company's purpose is the design, development, manufacturing, assembly, repair, and sale of watches, watch movements, components, and precision mechanical devices, the import, export, and distribution of watch products, tools, and accessories, as well as the provision of consulting, research, prototyping, and engineering services in the fields of micromachining, watchmaking, and product design. The company may also engage in activities related to the creation, manufacturing, and marketing of luxury goods and lifestyle products, including but not limited to leather goods, jewelry, collectibles, and custom mechanical objects. It may acquire, manage, and exploit intellectual property rights such as patents, trademarks, and designs, as well as acquire, hold, and dispose of real estate and equity interests in Switzerland and abroad, excluding transactions prohibited by the Federal Act on the Acquisition of Real Estate by Persons Abroad (LFAIE). The company may establish branches or subsidiaries, participate in joint ventures, and engage in any commercial, financial, or other activity directly or indirectly related to its purpose.
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